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rolling pin
Skip itPrices mostly outside the sweet spot ($2.12–$12.14) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Good£390K£390K/yr · 505K searches
Review moat
Okay1,521avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.33avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-40.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.12–£12.14cheapest to priciest tracked listing — scored on the share inside $15–$100