40
rolling papers
Skip itPrices mostly outside the sweet spot ($2.82–$9.69) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Good£338K£338K/yr · 397K searches
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,412.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.29avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad£2.82–£9.69cheapest to priciest tracked listing — scored on the share inside $15–$100