60
rolling box
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£25.88avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great485.15avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.77–£128.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£242K£242K/yr · 550K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.3%90-day search growth — must beat 0% to launch