62
robin
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great24%top-5 click share — an open shelf
Review moat
Great277.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.72–£22.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£181K£181K/yr · 749K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch