57
roasting tin
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good735.1avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.40avg listing price — sweet spot $15–$100
Price range
Good£2.95–£34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£466K£466K/yr · 578K searches
Growth
Bad-38.8%90-day search growth — must beat 0% to launch