46
roasting tin with lid
Skip itSoft demand (-47.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£21.19avg listing price — sweet spot $15–$100
Price range
Great£9.08–£49.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good795.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 73K searches
Growth
Bad-47.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier