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rit dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,099.19avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.31avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 197K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.19–£12.44cheapest to priciest tracked listing — scored on the share inside $15–$100