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54

rice cooker

Worth a look

Shows a $3.8M/yr market, but soft demand (-18.9% this quarter) keeps it on the watch list.

Market size 97Growth 16Conversion 32Competition 55Returns 43Price range 85Avg price 95Brand share 48Review moat 25Quality gap 63

Market size

Incredible£3.8M

£3.8M/yr · 3.6M searches

Avg price

Incredible£41.10

avg listing price — sweet spot $15–$100

Price range

Great£16.06–£111.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,485.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch