30
red wool
Skip itPrices mostly outside the sweet spot ($1.74–$9.96) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,075.23avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£38K£38K/yr · 101K searches
Avg price
Bad£3.51avg listing price — sweet spot $15–$100
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.74–£9.96cheapest to priciest tracked listing — scored on the share inside $15–$100