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red velvet ribbon
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great163avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad£92K£92K/yr · 144K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.22avg listing price — sweet spot $15–$100
Growth
Bad-53.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.23–£9.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier