40
red tissue paper
Skip itSoft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good774avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£75K£75K/yr · 97K searches
Avg price
Bad£3.66avg listing price — sweet spot $15–$100
Growth
Bad-69.0%90-day search growth — must beat 0% to launch
Price range
Bad£1.62–£4.82cheapest to priciest tracked listing — scored on the share inside $15–$100