35
red table runner
Skip itSoft demand (-59.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Good545.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Avg price
Okay£8.94avg listing price — sweet spot $15–$100
Price range
Bad£3.23–£16.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£35K£35K/yr · 92K searches
Growth
Bad-59.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier