48
red table cloth
Skip itPrices mostly outside the sweet spot ($2.72–$14.48) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,058.9avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Bad£79K£79K/yr · 125K searches
Avg price
Bad£6.88avg listing price — sweet spot $15–$100
Growth
Bad-44.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.72–£14.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier