52
red roses
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-65.5% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great£5.93–£62.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,215.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.09avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£100K£100K/yr · 223K searches
Growth
Bad-65.5%90-day search growth — must beat 0% to launch