38
red ribbon
Skip itPrices mostly outside the sweet spot ($1.34–$5.35) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Review moat
Good578.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay£170K£170K/yr · 374K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Avg price
Bad£2.97avg listing price — sweet spot $15–$100
Price range
Bad£1.34–£5.35cheapest to priciest tracked listing — scored on the share inside $15–$100