41
red ribbon thick
Skip itPrices mostly outside the sweet spot ($2.66–$8.84) — this niche doesn't clear our bar today.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good939.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 64K searches
Price range
Bad£2.66–£8.84cheapest to priciest tracked listing — scored on the share inside $15–$100