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red pillar candles
Skip itSoft demand (-59.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,028.14avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Market size
Bad£6K£6K/yr · 31K searches
Growth
Bad-59.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.17–£11.45cheapest to priciest tracked listing — scored on the share inside $15–$100