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red microwave
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Price range
Great£50.92–£100.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£68.14avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay2,102.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£77K£77K/yr · 70K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price