52
red kettle
Worth a lookShows a sweet-spot price point ($33.05 avg), but soft demand (-31.4% this quarter) keeps it on the watch list.
Avg price
Incredible£33.05avg listing price — sweet spot $15–$100
Price range
Great£12.27–£61.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£242K£242K/yr · 177K searches
Review moat
Okay1,954.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-31.4%90-day search growth — must beat 0% to launch