37
red felt
Skip itPrices mostly outside the sweet spot ($2.89–$7.69) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great458.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
Market size
Bad£12K£12K/yr · 41K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.89–£7.69cheapest to priciest tracked listing — scored on the share inside $15–$100