44
red cushion covers
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Good1,351.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Price range
Okay£2.31–£19.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£44K£44K/yr · 143K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch