41
red curtains
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great£20.26avg listing price — sweet spot $15–$100
Price range
Great£6.53–£53.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Bad9,233.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 127K searches
Signals No Dominant Brand