64
red cups
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great129.58avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+47.8%90-day search growth — must beat 0% to launch
Price range
Okay£3.77–£24.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£197K£197K/yr · 178K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.73avg listing price — sweet spot $15–$100