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Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great453.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£5.08avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 70K searches
Growth
Bad-60.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.25–£8.34cheapest to priciest tracked listing — scored on the share inside $15–$100