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red candles
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,450.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 192K searches
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Price range
Bad£2.17–£15.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-54.7%90-day search growth — must beat 0% to launch