34
red blanket
Skip itPrices mostly outside the sweet spot ($4.70–$13.11) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.25avg listing price — sweet spot $15–$100
Review moat
Okay3,903.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 97K searches
Price range
Bad£4.70–£13.11cheapest to priciest tracked listing — scored on the share inside $15–$100