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red balloons
Skip itPrices mostly outside the sweet spot ($2.76–$7.05) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,096.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay£109K£109K/yr · 167K searches
Avg price
Bad£4.72avg listing price — sweet spot $15–$100
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.76–£7.05cheapest to priciest tracked listing — scored on the share inside $15–$100