25
red and white string
Skip itSoft demand (-87.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible25.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Okay2,763avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.86avg listing price — sweet spot $15–$100
Market size
Bad£20K£20K/yr · 17K searches
Growth
Bad-87.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.57–£5.20cheapest to priciest tracked listing — scored on the share inside $15–$100