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recycled paper
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,130.34avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.97–£19.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.69avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 136K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch