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58

rattan table

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 92Conversion 13Competition 78Returns 99Price range 74Avg price 95Brand share 29Review moat 90Quality gap 40

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible£43.08

avg listing price — sweet spot $15–$100

Growth

Great+101.4%

90-day search growth — must beat 0% to launch

Review moat

Great206.7

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Price range

Good£14.29–£128.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£44K

£44K/yr · 100K searches

Signals Trending