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rat traps
Launch itA $1.4M/yr market growing +11.8% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 1.2M searches
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,458.65avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.85–£20.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand