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rat bait boxes
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Avg price
Good£12.55avg listing price — sweet spot $15–$100
Market size
Good£347K£347K/yr · 253K searches
Review moat
Okay1,788.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£6.03–£19.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand