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ramekins
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (-33.2% this quarter) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,171.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Market size
Okay£220K£220K/yr · 346K searches
Price range
Bad£1.70–£19.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand