60
rain gauge
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+68.5%90-day search growth — must beat 0% to launch
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good£3.16–£45.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good793.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£46K£46K/yr · 53K searches
Signals No Dominant Brand