48
quilting rulers
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good538.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.23–£19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.44avg listing price — sweet spot $15–$100
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 142K searches