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quilling kits for adults
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good515.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.94avg listing price — sweet spot $15–$100
Price range
Good£3.65–£27.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£32K£32K/yr · 71K searches
Growth
Bad-40.6%90-day search growth — must beat 0% to launch