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puzzle post
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.26avg listing price — sweet spot $15–$100
Review moat
Good1,167.91avg incumbent reviews — the moat a new listing must climb
Price range
Bad£10.60–£16.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand