35
puzzle glue
Skip itPrices mostly outside the sweet spot ($4.99–$8.72) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad6,436.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 79K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-48.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.99–£8.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier