53
purple birthday decorations
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but prices mostly outside the sweet spot ($2.11–$11.50) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good930.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 96K searches
Price range
Bad£2.11–£11.50cheapest to priciest tracked listing — scored on the share inside $15–$100