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purple bedding
Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good£14.42avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£7.58–£24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,286.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 210K searches
Growth
Bad-31.0%90-day search growth — must beat 0% to launch