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purple balloons
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($2.11–$10.31) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good951.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.72avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 87K searches
Price range
Bad£2.11–£10.31cheapest to priciest tracked listing — scored on the share inside $15–$100