55
pumpkin mug
Worth a lookShows low returns (0.8%), but a small market ($16K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+73.8%90-day search growth — must beat 0% to launch
Competition
Great34%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good529.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Price range
Bad£3.52–£18.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£16K£16K/yr · 210K searches