54
pumpkin lights
Worth a lookShows a thin review moat (156 avg reviews), but prices mostly outside the sweet spot ($3.28–$11.60) keeps it on the watch list.
Review moat
Great156.19avg incumbent reviews — the moat a new listing must climb
Growth
Great+88.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 98K searches
Price range
Bad£3.28–£11.60cheapest to priciest tracked listing — scored on the share inside $15–$100