35
puly caff powder
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible33.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great260.75avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Price range
Okay£7.41–£17.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£82K£82K/yr · 22K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier