47
projection alarm clock
Skip itSoft demand (-34.3% this quarter) — this niche doesn't clear our bar today.
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.08avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,427.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.67–£21.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£93K£93K/yr · 142K searches
Growth
Bad-34.3%90-day search growth — must beat 0% to launch