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prayer mat
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-64.0% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great317.55avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Price range
Great£4.59–£60.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.15avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£119K£119K/yr · 241K searches
Growth
Bad-64.0%90-day search growth — must beat 0% to launch