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prawn cocktail glasses
Skip itSoft demand (-45.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great204.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Price range
Okay£6.27–£18.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£70K£70K/yr · 124K searches
Growth
Bad-45.8%90-day search growth — must beat 0% to launch