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pottery kit
Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£25.46avg listing price — sweet spot $15–$100
Price range
Great£10.33–£60.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good690.74avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£80K£80K/yr · 140K searches
Growth
Bad-35.0%90-day search growth — must beat 0% to launch