34
pottd
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£30.57avg listing price — sweet spot $15–$100
Price range
Incredible£19.66–£41.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good801.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£14K£14K/yr · 21K searches
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand