53
pot pourri
Worth a lookShows low returns (0.4%), but soft demand (-27.4% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,000.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£152K£152K/yr · 289K searches
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.63–£16.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock